Executive KPI Dashboard
One screen to track revenue, pipeline, CAC, ROAS, conversion rate, and retention.
Data Analytics Service
Data Analytics That Turns Metrics Into Decisions
Middle Leads builds data analytics systems that make reporting simple and decision-making fast. From dashboards and KPI tracking to marketing ROI and pipeline insights — we connect your data sources, standardize metrics, and deliver clear performance visibility.
KPI dashboards
Sales & pipeline reporting
Marketing attribution
Data cleanup & modeling
Best for: B2B services, SaaS, agencies, ecommerce, and teams who need consistent KPIs, faster decisions, and measurable growth.
What We Build
A clean analytics stack: consistent KPIs, reliable data, and dashboards your team actually uses.
Data Modeling & Cleanup
We standardize sources, clean fields, align definitions, and build reporting tables that stay stable over time.
Single source of truth
Consistent KPI logic across teams.
Consistent KPI logic across teams.
Reliable reporting
No more manual sheets and mismatched totals.
No more manual sheets and mismatched totals.
Marketing Attribution
Track channel ROI: SEO, ads, email, LinkedIn, and landing page performance.
Sales & Pipeline Analytics
Deal stages, cycle time, win rate, rep performance, and forecasting visibility.
Weekly Reporting System
Automated weekly snapshots: what changed, why it changed, and what to do next.
Outcomes You’ll Measure
Analytics should improve speed, clarity, and performance — not just “pretty charts”.
1–2 Weeks
Setup: KPI map + dashboard structure + source connections.
Weekly
Optimization loop: insights, actions, and performance review.
Faster
Decision-making with consistent metrics and clean reporting.
Scalable
Add new sources, segments, and KPIs without breaking the model.
How We Work
Simple process, clear deliverables, and dashboards that match business goals.
1) KPI & Data Audit
We map business goals to KPIs, identify data sources, and define consistent metrics.
2) Modeling & Dashboards
We clean and model data, then build dashboards for leadership, sales, and marketing.
3) Automation & Reporting
Weekly reporting workflows so your team gets insights without manual work.
4) Optimization Loop
We review performance, highlight root causes, and recommend actions to improve KPIs.
Data Analytics FAQ
Quick answers to common questions about dashboards, reporting, and KPIs.
What tools do you use for dashboards?
We can build dashboards in your preferred stack. The goal is consistent KPIs, clean data, and reporting that matches your business objectives.
Can you track marketing ROI and attribution?
Yes. We can connect channels like SEO, ads, email marketing, and outreach to show performance, conversion rate, and return on spend.
Will this improve reporting speed and accuracy?
That’s the main outcome: automated weekly reporting, fewer manual spreadsheets, and a consistent single source of truth for KPIs.
Want a Dashboard That Drives Decisions?
Get a clean analytics setup, automated reporting, and KPIs that align with revenue and growth.